Pay-per-click (PPC), like Google AdWords, is the cheat code to modern business, when used well.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click”. That’s right, you only pay when they land a qualified customer on your site!
Although the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but.
Many advertisers simply cannot devote the time and effort required to stay abreast of developments to Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.
Search Engine Optimisation (SEO) is about increasing the quantity and quality of traffic to your website through organic search engine results.
Google (or other search engines, but mainly Google, because well, Google) is looking for pages that contain high-quality, relevant information about the searcher’s query. That traffic can be extremely powerful for a business not just because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.
SEO is the process of changing and refining your site to make Google like it, and want to send people there. Now there’s a lot more to it than that, but that’s what we are here for…
Remarketing campaigns are becoming so important to maximise conversion and reduce wasted advertising spend.
The friction of clicking on an ad to check out something interesting that appeared is now so low, that the first visit is often out of curiosity and without purchasing intention.
The sale is often no longer made on the first visit, and remarketing campaigns are critical to keep reappearing to that same user, often many, many times, to ensure a conversion down the track.
Copywriting is the glue that binds all of your other marketing together.
If you can leverage your writing to tell a compelling story while convincing customers of the need for your product or service, you are well on your way to finding a place in your customers hearts, minds and wallets.
We can write copy for just about any medium – a new short tagline to launch a new range, a press release, and entire new website – you name it, we can make it sound sensational.
Community management is something that you might not have time for, but absolutely have to do, and do stunningly well.
How fast, and how well, you reply to comments and DM’s on social media, speaks volumes of your brand. Are you fast and witty? Are you slow and regimented?
Whatever it is, it matters. All other activity on social media should be built around creating a community of raving fans.
Now are you going to treat them well, or ignore them?